The private photo cleaner · iPhone now, Mac next
Clear your camera roll. Keep what matters.
Swipe right to keep, left to delete, up when you're not sure. Nothing is deleted until you review it, and nothing ever leaves your iPhone.
- Free to swipe, unlimited
- Data Not Collected
- No ads, no weekly fees
- Made in Sweden
Drag the card, or tap the buttons.
How it works
A few minutes a day. One month at a time.
Lagom turns a huge library into short decks, oldest first, so new photos never disturb your progress.
Swipe a month at a time
Right to keep, left to delete. Or start with On This Day, screenshots, a random 20, or the largest files first. Every swipe is saved the moment you make it, with unlimited undo.
Not sure? Decide later
Swipe up and the photo waits in Unsure. It comes back in two weeks, or compare a few side by side whenever you like.
Review, then delete once
See everything you marked in one grid, tap to rescue any, and confirm once in Apple's dialog. You get a receipt with the exact space.
Smart, and still yours
It finds the clutter. You make the call.
Smart Clean keeps the best shot
Bursts and near-identical photos are grouped, and Lagom picks the keeper and tells you why. It also finds duplicates, screenshots, blurry photos and large videos. Favourites and photos in your albums are never suggested.
Suggested keeper: sharpest of the group.
A receipt you can trust
Deleted photos wait 30 days in Recently Deleted. Lagom says so, shows the exact space, and walks you to free it now.
Screenshot inbox
Screenshots over 30 days old that you never sorted, gathered in one place to clear.
Albums and filing mode
Open an album, add photos, file shots as you swipe, or let filing mode sort new camera photos into the album you pick.
Widget and gentle reminder
See the next month to sort on your Home Screen, and opt in to a five-minute nudge that skips days you've already sorted.
Speaks your language
The app is available in seven languages.
iPhone and Mac
On your iPhone today. On your Mac next.
One quiet approach to clutter, wherever your photos live.
Lagom for iPhone
Swipe decks, Smart Clean, albums, filing mode, a Home Screen widget. iOS 18 or later.
Lagom for Mac
The same decks and Smart Clean for your Mac's Photos library, with keyboard shortcuts and trackpad swipes. Later, a cleaner for large files, duplicates and old downloads. The plan: one Pro for both.
← delete → keep ↑ unsure Z undo
Private by design
Your photos never leave your iPhone.
No account, no ads, no analytics, no tracking. Similar shots and blur are found by Apple's on-device models. Read the privacy policy.
Data Not Collected
Our App Store privacy label, and what it means in practice.
Honest pricing
Free to swipe. Pro when you want the shortcuts.
No weekly plans, ever. Prices in US dollars; the App Store shows your local price.
Free
$0
- Unlimited swipes, keep, delete or decide later
- Month, On This Day, Screenshots and Random decks
- Unlimited undo and a storage receipt
- Albums, filing mode, widget and reminder
Pro
$24.99 a year
First week free. We remind you two days before it ends.
- Smart Clean in bulk
- Largest first and Videos decks (first 10 free)
- File photos into albums as you swipe
- Live Photos to stills
- Family Sharing included
Cleanup Pass
$7.99 once
Pro for 30 days. Never renews.
- For a once-a-year clear-out
- Everything in Pro
A typical weekly-billed cleaner at $7.99 to $9.99 a week costs $415 to $519 a year. Lagom Pro costs $24.99.
Questions
Does deleting a photo here remove it from iCloud?
Yes, if you use iCloud Photos. Lagom deletes through Apple's Photos library, so a deletion is the same as deleting in the Photos app, on every device signed in to your Apple Account. Everything goes to Recently Deleted first, for 30 days.
I deleted photos but my storage didn't go down. Why?
Deleted items wait in Recently Deleted for 30 days. Lagom shows you a receipt with the exact space and walks you to Photos, then Recently Deleted, then Delete All, if you want the space back right away.
Is anything uploaded?
No. Similar shots, blur and screenshots are found by Apple's on-device models. Lagom makes no network requests with your photos, has no account, and our App Store privacy label is Data Not Collected.
What does it cost?
Swiping and deleting are free and unlimited, with no ads. Pro costs $24.99 a year (the first week is free) or $7.99 for a 30-day Cleanup Pass that never renews. Prices are in US dollars; the App Store shows your local price before you buy.
How do I cancel?
In the app, open You, then Manage subscription. Or open Settings on your iPhone, tap your name, then Subscriptions. Cancel at least a day before your free week ends and you won't be charged. We also remind you two days before.
Is there a Mac app?
Lagom for Mac is in the works: the same decks and Smart Clean for the Mac's Photos library, and later a cleaner for large and duplicate files. The plan is for one Pro subscription to cover both.
More in Help and support.
Make room for new memories.
Free to download, free to swipe, and your photos stay yours.
Download on theApp Store